Tech marketers often get stuck with language service providers they didn’t choose. Their procurement department signed a worldwide contract with a large translation agency. The deal certainly looked great on paper, but these agencies are usually Jacks-of-all-trades who don’t really know their bare-metal from their hypervisor. This can lead to clunky, awkward marketing material full of misunderstandings and mistranslations. Marketing teams get frustrated as their localised assets are not fit for client-facing communications, but procurement saysthey can’t use any other translation vendor. So how do they get out of this dead end? They call their marketing agency, and their marketing agency calls us. That’s how we’ve ended up retranslating blog posts and newsletters for this leading end-user device manufacturer. Every month, we receive a set of poorly translated files for five EMEA markets. We “zeitgeistify” it and deliver a copy that’s on message, on brand and client-ready, in every language. Want to see the before-after difference? Get in Touch

At Zeitgeist, we excel at both B2B and B2C tech transcreation. When this industry-defining audio technology specialist released their new, revolutionary immersive sound technology, they asked Zeitgeist to transcreate their messaging and brand guidelines. When you’ve got such a high-end product, you’ve got to maintain high standards throughout the value chain. Want to see the result? Visit cinemas across Europe or Get in Touch

In this world nothing can be said to be certain, except death, taxes and untranslatable puns. Every now and then, we get presented withpuns that sound great in English, but just don’t translate – if you take a narrow-minded, literal approach. But where there’s a will, there’s a way. So when we received a set of banners from the world leader in website security, there was a little bit of head scratching at first. Puns around coffee and daily grind, spreadsheets cells and prison cells, complete with visuals to support the message that would need to be incorporated in the translation. So we did what we always do: we put our thinking caps on, bounced ideas off each other to see what could work from one language to another, and delivered idiomatic, catchy solutions – on time. Want to see the result for yourself? Get in Touch

This non-SQL database vendor is what you call a disruptor, taking the database market by storm in the era of big data. Like most of our clients, they came to us through word-of-mouth. They immediately liked the quality, but came to love our commitment too. So when they asked us to translate a series of press releases announcing their next major database release and a host of new cloud services, Zeitgeist was all hands on deck. But no sooner had we delivered the translation in six languages than one of their senior marketing execs decided to virtually rewrite the original version. Back to the drawing board – our teams were able to offer a quick turnaround and the translations got immediate sign-off. The coms were ready for launch day. Want a translation agency that truly acts as an extension of your business? Get in Touch

When this leading communication solutions provider launched a new cloud-based telephony brand for the SMB market, they asked Zeitgeist to transcreate all their coms into French and German. This included the website, press releases, social posts and e-mail campaigns – but most importantly their style guide. Zeitgeist were able to ensure that the brand’s informal, non-corporate and borderline cheeky tone of voice came across in the French and German markets as well. We also localise the brand’s blogs from French into English on topics such as digital workspaces, digital nomads, and the dos and don’ts of video meetings. And when we say localise, we do mean localise – all country-specific references and statistics are replaced with relevant data from our own research. In fact, we give it such a strong local flavour that you can’t tell the difference between the translated blog posts and those that were authored in English. Want to see for yourself? Get in Touch

This global leader in performance monitoring and WAN optimisation was struggling with their existing translation provider. Local teams kept complaining, yet translators seemed unable to up their game. When their EMEA Marketing Manager approached Zeitgeist, they were hopeful but understandably cautious – the‘d been let down too many times in the past. “You could really sense their relief once we’d delivered that all-important first project”, remembers Amanda Stauffer, Senior Project Manager at Zeitgeist. In fact, the Germany-based EMEA team was so impressed with the quality of our writing that they soon asked to help with their copywriting too. When they published a new research on digital retail trends in traditional brick-and-mortar stores, they asked Zeitgeist to take that research, digest it and turn it into blog posts for the German market. Want to read the blog posts? Get in Touch

This industry-leading network specialist was looking for a one-stop shop for all their marketing content, from the most technical white paper to the snappiest social posts. They came across Zeitgeist 5 years ago and haven’t looked back since. SD-WAN technical brief, tick. Google ads with strict character limits, tick. Campus network whitepaper, tick. Channel campaign, tick. Need the perfect combination of tech savvy and marketing flair? Get in Touch